Projects How I Build Experience Education
Plano, Texas · Open to connect

Luke
Wade

Senior Sales Engineer, builder, and family-man. By day I bridge the gap between complex enterprise technology and the people it's meant to serve. Nights and weekends, I direct AI agents that help me ship the products below — but my most important work happens at home.

15+
Projects shipped
10+
Years in enterprise SaaS
25
Domains & counting
Luke Wade
Senior SE @ Insightly · Unbounce

Things I've built
because I wanted them to exist.

Ideas that shipped as real products — designed, built, and deployed end-to-end by me and the AI agents I direct. Each one solves a problem my family, my team, or my wallet actually had.

Live
r3cent
r3cent.com

A daily health & wellness tracker built around the idea that a healthy life starts one day at a time. AI habit categorization, generated workouts, weekly insights, and guest-first onboarding — no sign-up required to start.

PWA AI Coach Habits
Live
RealPicks
realpicks.app

Reviews you can actually trust — from people you actually know. A social recommendations app where ratings come from your real circle instead of anonymous strangers: share your picks, browse your friends', and know exactly whose taste to trust.

Social Reviews Hono + Drizzle
Live
FamTravel
travel.lukewade.net

An airport chase-car valet for traveling families: drive your own car to departures — kids in their own seats — hand the keys to a vetted valet at the curb, and your car sleeps in your own driveway until it meets you at arrivals. Full booking flow with instant mileage-based estimates, trip management, and offline-first install.

PWA Booking Venture Concept
Live
closet
closet.lukewade.net

Swap, sell, and refresh your wardrobe inside trusted circles of friends. List pieces from your closet, swipe through your circle's — and when the interest is mutual, it's a match: trade. Social commerce without the strangers.

Social Commerce Swipe Matching Friends
Live
CreamiNinja
creamininja.com

A full-stack community for Ninja CREAMi fanatics — share recipes with friends ("Ninjagos"), browse popularity-ranked feeds, and let AI turn a photo or a list of ingredients into a finished recipe with generated artwork. Cloudflare-native end to end.

Community Gemini AI D1 + R2 PWA
Live
kidmode
kidmode.io

A safe, screen-time-smart PWA for kids — packed with arcade-style games (soccer, basketball, skee ball, ring toss), a scratchpad, wishlist builder, and image favoriting. Built touch-first for the three toughest QA testers I know.

PWA Kids Touch Games
Live
FilTracker
filtracker.com

Spool-level filament tracking for 3D-printer people. Log every print's grams, get AI-suggested printer settings, and see when each spool will run dry. Next.js 15 served from Cloudflare Workers, with on-platform Workers AI — zero API keys.

Next.js Workers AI 3D Printing
Self-hosted
Nexus
homelab mission control

Mission control for the homelab. A Cloudflare Worker proxies every backend server-side (tokens never touch the browser), a cron engine probes services and Web-Pushes my phone on fail/recover transitions, and Workers AI writes the morning digest. Push notifications built from scratch — VAPID + RFC 8291 encryption in raw WebCrypto.

PWA Web Push Homelab Workers AI
Live
vaultly
vaultly.me

A modern digital vault app for organizing the things that matter. Clean dark-mode UI built with Next.js, designed around a sidebar-first navigation experience that keeps your most important content always within reach.

Next.js Organization PWA
Internal
SE Knowledge Assistant
built for my day job

A RAG assistant for our sales engineering team: ask a product or integration question, get a cited answer drawn from vetted Slack threads, the help center, a 1,000-connector catalog, and API docs. Local embeddings, local inference, zero data egress.

RAG pgvector Local LLM
Live
fatSaaS → tightSaaS
fatsaas.com · tightsaas.com

A two-domain lead-gen funnel running on a single Cloudflare Worker: fatsaas.com models the bloat in your SaaS stack from a work email alone; tightsaas.com sells the cure with savings tiers and a consult CTA. KV session handoff between domains, Slack alerts on every lead.

Growth Lead Gen Cloudflare Worker
Live
h2pHlo
pHlo.us · h2pHlo.com

A residential hydrogen energy startup co-founded with three fellow UT Austin alumni. h2pHlo converts excess solar and off-peak grid power into clean hydrogen fuel — stored safely for weeks, converted back on demand. No lithium. No degradation.

Startup CleanTech Hydrogen

…plus a long tail of weekend builds, 25 registered domains, and whatever ships next.

How I build.

The through-line across everything above: direct the agents, verify the evidence, ship on the edge.

Agent-directed development

Big builds are delegated to AI agents with high autonomy — then held to evidence-based checkpoints: verified claims over theory, validation batteries before deploys, honest reports of what wasn't tested.

Cloudflare-first

Workers, Pages, D1, R2, KV, and Workers AI. One platform, edge-fast by default, and a deliberate allergy to third-party API-key sprawl.

Agents with real hands

I build MCP servers so assistants can operate real systems — a CRM server I use in my day job, and Memore for long-term memory. Tools beat transcripts.

Private by default

Auth in front of every deployment, sensitivity tiers on stored data, and honest trade-off notes over glossy claims — for family users and enterprise buyers alike.

This page included — reviewed, rebuilt, and shipped the same way.

A decade of turning
complexity into clarity.

Enterprise SaaS sales engineering with a consistent focus on technical storytelling, presales, and GTM strategy.

Insightly Current
Senior Sales Engineer
Jun 2023 – Present Plano, TX · Remote

Leading technical presales motion as Senior SE at Insightly (an Unbounce company) — compelling product demonstrations, complex enterprise procurement cycles, and translating technical capabilities into measurable business outcomes across CRM, marketing, and service platform suites. Lately: building the SE org's internal AI tooling, including a fully-local RAG knowledge assistant and a CRM MCP server.

Insightly
Sales Engineer
Jun 2022 – Jun 2023 · 1 yr Texas

Joined Insightly as a Sales Engineer supporting the full presales lifecycle — from discovery through technical validation. Developed deep product expertise and built the foundation for promotion to Senior SE within one year.

Motio, Inc.
Pre-Sales Engineer
Feb 2019 – Jun 2022 · 3 yrs 5 mos Plano, TX

Served as the primary technical voice in the sales process for Motio's BI governance and content management suite. Led technical presentations, proof-of-concept engagements, and built tooling to scale the presales function across a growing enterprise pipeline.

United Surgical Partners International
Strategy Analyst
Feb 2015 – Apr 2018 · 3 yrs 3 mos Addison, TX

Supported strategic initiatives at one of the nation's largest ambulatory surgery center networks. Applied analytical frameworks to operational improvement projects, financial modeling, and cross-functional reporting.

Academic foundation.

A liberal arts honors program that built the mental models I still lean on daily.

The University of Texas at Austin
Bachelor of Arts · Plan II Liberal Arts Honors
Class of 2011 · 2007 – 2011

Plan II is UT's rigorous interdisciplinary honors program — a highly selective curriculum spanning philosophy, literature, history of science, economics, and social thought. It shaped a cross-disciplinary approach to problem solving that's evident in everything from enterprise sales to building software products. Co-founder of h2pHlo alongside three fellow Plan II and UT alums.